Jeddah, Saudi Arabia. In 2018, Saddik & Mohamed Attar and Rolex marked 60 years of successful partnership. To celebrate this occasion, the distinguished retailer organized a private event attended by their management team, including CEO Sheikh Saddik Attar and Deputy CEO Omar Attar, as well as by important Rolex representatives in the central and western regions of Saudi Arabia. Rolex CEO Mr. Jean Frederic Dufour joined from Switzerland together with Regional General Manager of Rolex Mr. Yann Du Pasquier.
The next day, select media representatives were invited to attend yet another celebration announcing the opening of this exclusive Rolex boutique in Saudi Arabia. The boutique serves loyal customers, granting them access to a private, high-end Rolex shopping experience. Moreover, and in parallel, the launch of one of the largest Rolex authorized service centers in the Middle East was also announced. The center is equipped with state-of-the-art tools and machinery and operated by a team of 20 craftsmen and watchmakers dedicated to providing top quality repair services.
Sixty years ago, Saddik & Mohamed Attar officially became a representative of Rolex in the Kingdom, starting a legacy that has, until now, spanned across three family generations. During his speech at the private event, Sheikh Saddik Attar stated: “Over 60 years, not only have we succeeded in maintaining this special partnership, but we were also proud to be the first and only mono branded representative of the brand in Saudi Arabia. Rolex is now an integral part of the Attar family name in Saudi Arabia; we believe in the same values upon which the brand was built and our clients are ever our top priority.”.
Rolex is one of the most prominent brands in the Saudi market and the GCC. It is highly sought after for its luxurious quality and fine detailing, in addition, of course, to its appeal and distinction for Saudis. The Attar family have invested time and effort to build strong and personal relationships with every client ever since the partnership was established. In recognition of their achievement, Rolex CEO Mr. Jean-Frederic Dufour said: “Rolex has a proud tradition of more than 100 years of innovation. Excellence is the essence of the brand, and Saddik & Mohamed Attar perfectly embody this ethos, and have succeeded in taking Rolex to No. 1 in the country. We thank them for their sales skills, talent for business and passion for Rolex.”
Rolex has a promising future ahead in KSA, with the main focus being to empower the Saudi youth in line with Vision 2030. The aim is to establish the first specialized training academy for watch manufacturing and repair in the Kingdom, and to provide expert Swiss training and local employment to Saudi men and women.
Mr. Omar Attar, Vice President of Saddik & Mohamed Attar, commented: “Being around my father, I still learn from his incredible knowledge, but most of all, I learn from his dedication to his clients and employees. My father never told me what to do, he simply showed me that putting care for the people into the heart of our business is the key to success and to building long-lasting relationships. I really aspire to extend this culture and to integrate it into the latest training methods, to be able to build a generation capable of paving the way for the bright future of our Kingdom.”
ABOUT SADDIK & MOHAMED ATTAR CO.
The Attar family has a unique place in Saudi history as one of the first contributors to the creation of the country’s economy. Saddik & Mohamed Attar Company is one of the first 10 registered companies in the Kingdom, holding commercial registration no. 10. It all started in the early 1940s with currency printing and exchange services. In the late 1940s, the company expanded its services to also include aviation and ground services, becoming the exclusive representatives of British Airways in Saudi Arabia. Ten years later, the family crowned their business with what counts today as the most deep-rooted partnership in the family history, the partnership with Rolex in 1958, when the company becoming a retailer for the Swiss watchmaker.
ABOUT ROLEX
AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the
world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor selfwinding mechanism invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes and a broad palette of sponsorship activities, Rolex is also actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments.
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